"Following a usability redesign, websites increase desired metrics by 135% on average."
- Jakob Nielsen, Alertbox
What is a Website Usability Study?
A Web Usability Study is about seeing your website through your customer's eyes. Web developers use it as a tool to modify websites for increasing sales and leads for your business.
How a Web Usability Study Will Increase Your Company’s Income
A Usability Study reveals what your customers are experiencing while on your website. Problems with navigation, downloading pages or confusing content, encourages customers to leave your website and visit your competitor’s which results in lost sales for you.
What Proven Statistics Show For Your Business
Usability Study Guru, Jakob Nielsen writes in his report, Usability Return on Investment: “Following a usability redesign, websites increase desired metrics by 135% on average.”
(Alertbox, www.useit.com, January 7, 2003)
"Everything should be made as simple as possible, but not simpler."
- Albert Einstein What Criteria is Used in a Web Usability Study?
Since a Usability Study is about improving the client’s ability to navigate, find information, and feel good about the process (we want them to stay and come back), here is the main criteria:
Effectiveness:
Does your web site reach your targeted audience? Does it urge the client to take action? Does it have functioning links that make for a pleasant online experience?
Appearance:
What impression does your web site convey? Is it attractive, too busy, too bright? Does it communicate well with design, color, graphics, or sound? Can you easily read the text?
Navigation:
Can your customer easily maneuver? It is simple to search and find standard information the customer may be looking for? Is the copy easy to understand in layman’s terms? Does it offer something of valuable or useful to know?
Satisfaction:
Does your company web site convey integrity and security? Is the content interesting and updated on a regular basis? Will the client feel safe giving credit card information online? Does the website make your client want to visit again?
And The Results . . . . .
Usability Studies work because they provide data needed for web developers to re-think and revamp your website to gain increased traffic from visitors who linger longer and buy more.
Want to know how a Usability Study is conducted? The next page explains the Process of Usability Testing in detail.
Would you like to increase your leads and sales now?
Have Effect Web Media organize a Usability Study for your website. Call us at
(574) 533.3800 or submit your website's information with our contact form. We'll get back to you ASAP.
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